Coop’s new “Back to School” commercial promoting its new sustainable program for the youth.
AGENCY: IMNOTAROBOT
The idea to launch Gli Spesotti, Coop's new super-affordable line, was a labor of love. Or rather, 271.
AGENCY: IMNOTAROBOT
A flying shopping cart. A little girl eating broccoli. In the new campaign for Coop fruit and vegetables, we made the impossible happen.
AGENCY: IMNOTAROBOT
The new Coop campaign is a call to action.
Because Coop members don't sign up for just any loyalty card, they sign up for a share in the cooperative.
A society that is not based on capital but on values and actions that become incredibly powerful when done together, for the good of all.
AGENCY: IMNOTAROBOT
A historic decision: to free the reindeer. Because even Santa Claus cares about animal welfare. A commercial filmed in Lapland at -23 degrees Celsius to convey all the warmth of Coop Christmas.
AGENCY: IMNOTAROBOT
In the new episode, the shopping cart finally falls in love, just as the sauce falls in love with the new Pasta 3 Grani Pregiati Fior Fiore Coop. The happy ending? Find out while enjoying a plate of spaghetti with tomato and basil.